There are calls for greater regulation of the data collected by Coles and Woolworths through loyalty programs like Everyday Rewards and Flybuys. Choice says it is worried the data is allowing the supermarkets to stifle competition. A Senate inquiry into the supermarkets is being urged to look at how big data is used and its impact on Australian businesses. Coles has told the ABC it uses data to make purchasing decisions to ensure produce is available to customers at any given time and at affordable prices. Woolworths says it is standard practice for businesses to look at previous sales to help predict future demand. When it comes to sharing personal data, hidden in their privacy statements are clues as to where it might go. Flybuys says its shares 'de-identified data' with companies including Google, Yahoo and Facebook, while Woolworths shares personal information with Google and Meta.
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